If you want to grow your TikTok channel, doing a giveaway is a great idea. This will bring more people to your videos, get new followers, and keep old followers active.
We have over 16 years of experience running websites on WPBeginner. We have done many giveaways ourselves and helped others launch successful giveaways. So we know what works and what doesn’t.
In this guide, we will show you step by step how you can create a viral TikTok giveaway on WordPress. You can start easily, even if you are a beginner.
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Table of Contents
Why You Should Run Viral TikTok Giveaways in WordPress
By combining the fun and viral world of TikTok with WordPress tools, you can reach more people with your work. Below are some benefits:
Followers increase: When you hold a giveaway, people follow you on TikTok and share your videos.
More people watch: TikTok shows everyone only those videos that are shared the most. Your videos can reach farther thanks to the giveaway.
People’s data is available: If you hold a giveaway on your WordPress website, people give their email and their information.
Easy to operate: With WordPress plugins, you can easily view and manage entries and logo data
Set Your Giveaway Goals
Before you create a viral TikTok giveaway, it’s important to think about what you want to achieve. Goals determine both the style and success of your giveaway.
Some common goals are:
- Get more followers on TikTok
- Get more people to your WordPress website
- Grow your email list
- Get people to create content about you
- Get your new product or service popular
Choose a Prize for Your TikTok Giveaway
Your prize is the thing that catches people’s attention and forces them to take part in the giveaway. Therefore, the prize should be such that it is useful for people.
Remember these three things:
Relevance: The prize should be such that your followers like it. For example, if you work in beauty, you can give a skincare gift set.
Exclusivity: Give such things that are hard to get or limited. People get more excited.
Value: If the prize seems expensive or valuable, people enter quickly.
If your budget is low then give me free things which are in trend like e-book, discount code or any special service.
Install a WordPress Giveaway Plugin
If you want to run your TikTok giveaway on WordPress, then you will need a plugin that makes everything easy. These are some famous plugins:
- RafflePress
- Gleam
- KingSumo
In these plugins, you get many features, such as:
- Receiving entries in different ways
- Creating designs according to your needs
- Seeing the results of the campaign
Create a Viral TikTok Giveaway in WordPress
Once you have installed and activated the RafflePress plugin, follow these steps:
- Go to the Add New Giveaway section.
- Select a template.
- Name your giveaway so you remember it. Example: Win a Year of Free Coffee!
Set up TikTok Giveaway Entry Actions
Entry actions are the tasks that people have to do to win the giveaway. You can do these tasks on TikTok:
- Follow our TikTok account
- Like our TikTok video
- Share this TikTok post
- Use our hashtag in your video
With the RafflePress plugin, you can add multiple actions, and set points for each action. For example:
1 point for like, 3 points for share.
How to Customize Your TikTok Giveaway
Your giveaway should look smart and good. With WordPress plugin tools, you can easily do this:
- Add a nice photo or banner that matches the giveaway theme
- Write words that grab people’s attention, such as: Enter Now!
- Use your brand colors and fonts so everything looks the same
Configure the TikTok Contest Settings
Setting up Giveaway Settings
There are a few important settings you need to set to run your giveaway smoothly:
- Set a start and end date
- Add protection to prevent fake entries, such as CAPTCHA or IP check
- Add a Privacy Policy so you follow the rules.
All these things make your giveaway safe and smooth.
Publish and Add the Giveaway to Your WordPress Website
When your giveaway is ready, it is important to make it live for people. Here are the ways to show it:
- Show it on your website’s homepage via a widget
- Create a separate giveaway page so tracking is easy
- Put the giveaway link in your TikTok bio link and caption so people come back to your WordPress site
This way more people can participate in your giveaway
How to Make Your TikTok Giveaway Go Viral
If you want more people to participate in your giveaway, use these tips:
Add hashtags: Words with a # in front of them, like #FreeCoffeeChallenge. These help people find your giveaway.
Work with small influencers: Find people who are famous on TikTok and whom people follow.
Make fun videos: Make short videos on TikTok that are fun to watch. Use music, filters, and funny text.
Ask people to make videos: Ask your followers to make videos showing your product and use your hashtag.
Share everywhere: Share your giveaway on Instagram, Facebook and email so everyone knows.
How to Choose a TikTok Giveaway Winner
When your giveaway is over, you now need to select the winner fairly. The good thing is that WordPress plugins like RafflePress make this easy for you.
You use the random draw tool to select the winner. This will make everyone feel that the win was truly fair.
Then make a video on TikTok in which you name the winner and thank everyone.
Finally, send everyone an email with a small gift or discount code. This will keep people connected with you.
