Tuesday, July 1, 2025

How to Create an Effective Coupon Popup in WordPress 2025

Making coupon popups for your WordPress website is great for improving conversions and showing your visitors special offers. But you need a solution that is both simple and effective without wasting time on setup.

With more than 14 years of experience, we have found OptinMonster to be the best tool for creating coupon popups. With its drag-and-drop features and ready-made templates, you can easily create popups without any coding skills.

According to our experience, designing visually appealing popups with OptinMonster is quite simple. We use it ourselves on our website, and we know how quick and easy the process is. It has saved us time and increased engagement

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Why Should You Offer Visitors a Coupon?

New business owners often worry that coupons will reduce their profits. But people who already have a running business know that offering discounts is a powerful way to force visitors to make a decision; otherwise, they just keep guessing.

Some of the benefits of offering coupon codes are

  • Recovering abandoned cart sales
  • Converting visitors into customers
  • Driving Increase sales

Most e-commerce platforms like WooCommerce make it easy to create coupon codes. But the real difference is when you share these coupon codes with your customers in an effective way.

That’s why in this article we will share two ways by which you can share coupons with your visitors:

  • Coupon Exit Popup
  • Coupon Spin-a-Wheel Option

Let’s see how to create coupon popup in WP or WooCommerce

How to Create Your Coupon Popup in WordPress

create coupon popup in wordpress

Designing coupon popups on WordPress can be a good way to advertise special offers and deals to your visitors. Not only can coupon popups drive conversions, they can also increase sales.

In this post, we will show you how to make coupon popups on WordPress using OptinMonster, which is one of the most popular WordPress coupon plugins.

If you follow this guide, you will be able to make coupon popups on your WordPress site in no time.

Coupon Popup Campagings

Step 1: Creating Your Coupon Popup Campaign

First of all, you need to create your coupon popup campaign. For this, you will need an OptinMonster account, which is a leads popup builder. This step-by-step guide will help you understand the process:

Create an OptinMonster Account

In case you do not have an account with OptinMonster, create a new one by following their link. To utilize OptinMonster, you will require a Growth Plan that contains Coupon Wheel Campaigns and advanced targeting rules.

Start a New Campaign

Once you have an account, head on over to the OptinMonster Dashboard and hit the Create New Campaign button. Following that, you will have to opt for a specific campaign type. Here you will have to choose Popup, which is a standard choice for coupon codes.

When you select Popup, you will get multiple templates from which you can choose as per your design.

Step 2: Designing Your Coupon Popup

With the coupon popup campaign set up, the next step is to design the popup. You can edit the contents of your popup using OptinMonster‘s drag-and-drop design tools.

Choose a Popup Layout

OptinMonster provides you with pre-built templates in which you can easily decide the layout of your coupon popup. You will have to decide how your coupon popup should look.

There are a few common elements:

What is a coupon code box? This is the box where you show the coupon code.

Call to Action (CTA): This is a button or text that motivates the users to complete a certain action (Get Your Discount Now).

Exit Intent: This feature gets triggered when a user seems to be leaving the site; this means that it works automatically in the background.

Step 3: Deciding on How to Deliver Your Coupon Code

Now that your popup design is ready, you need to decide how to deliver the coupon code to visitors. Here are some popular options:

Display Coupon Directly in the Popup

You can choose to display your coupon code directly in the popup. This is a simple and effective way because users get the offer immediately.

Send Coupon Code via Email

If you are also doing email marketing, you can choose the email delivery option. In this, when the visitor submits the coupon popup, the coupon code is sent to them via email. This method is a little more elaborate but creates a more personal and valuable experience for the user.

Use a Link for Discount

You have the option to share a URL that will apply the coupon immediately after the user clicks on the link. This represents the straightforward and effortless way of sending out coupons.

Step 4: Changing Your Coupon Popup’s Display Rules

You will need to set some display rules to display the coupon popup. Customizing display rules is important so that you can provide targeted and relevant offers to your users. Some common display rules are

Exit-Intent Technology

If you want to display a coupon popup only when a user closes their browser or leaves the page, use exit-intent technology. This feature is a last-chance offer that offers a coupon to the user before they leave the site.

Time-based display

You can also set time-based triggers. For example, if a visitor stays on the page for more than 30 seconds, the coupon popup can be automatically displayed.

Scroll-based Display

This trigger is used when the visitor scrolls a bit on the page. As soon as the visitor scrolls 50% of the page, the popup is automatically activated. Device-Specific Targeting If you want your popup to be visible only to mobile or desktop users, you can also use device-specific targeting

Step 5: Integrating OptinMonster with Your Email List

Integrating OptinMonster wp guide pro

Integrating OptinMonster into your email list becomes crucial if you utilize email marketing. This integration allows you to capture your visitors’ emails and funnel them into targeted campaigns.

Email Service Provider (ESP)

Integration Integrating OptinMonster with your account allows you to connect it with your favorite email service providers (ESPs). Like Mailchimp, Constant Contact, and ActiveCampaign. This enables the simple management of your growing email list and subscriber base.

Lead Capture

When a visitor submits his email, you can add that email to your email list. This lead capture process creates future marketing opportunities for you.

Bonus Tip: Creating a Spin-to-Win Coupon Wheel

If you are looking to enhance visitor interaction and provide an entertaining experience, then the Spin-to-Win Coupon Wheel feature might be the perfect way to go.

In this, users spin a wheel that gives them random coupon offers. It’s an interactive and gamified experience that helps boost conversion rates.

Set Up Spin-to-Win Coupon Wheel? Enabling the Spin-to-Win Wheel in OptinMonster is pretty simple.

Just choose a template and set up coupon prizes. You can set different discount amounts, free shipping criteria, or seasonal promotional offers under Add New Discount Rule.

Conclusions

Generating coupon popups may increase sales on your e-commerce website. These discounts grab the attention of visitors, which may increase sales and conversions. For every marketer looking to make coupon pop-ups or spin-to-win campaigns, OptinMonster simplifies the process and enhances efficiency. You can take these steps to boost your business through coupon popups if you’re on WordPress. It’s now easier than before to streamline your marketing strategy and target conversion-centric goals.

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